BizSugar.com › Sales › So You Learned Something. So What? – Todd Youngblood's "SPE" Blog

About fifteen years ago, I ran across a paper written by Arie De Geuss, then chief of corporate planning for Royal Dutch Shell. In it, he made one of those pithy observations that really capture the essence of sustained excellent performance. Insightful as he was at the time, it’s just not enough any more.

“The only sustainable competitive advantage is the ability to learn faster than your competitors.”