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Pay-per-click is a terminology almost all marketers are familiar with as a widely accepted marketing strategy to promote businesses. The main question is; how much do we know about PPC? Pay-per-click (PPC) marketing is often referred to as paid search, search engine marketing (SEM), or google adver Read More

Thanks to the internet, the world is now more interconnected than ever before and the modern way of life is getting easier and easier. Just think about it – rather than sending a birthday card the traditional way – picking a card out yourself, writing your message by hand, buying a stamp and postin Read More

As one of the keys to longevity and profitable operations, business expansion is an extremely important procedure that requires attention to detail and careful planning. Although it is fairly self-explanatory, it includes any form of geographic or catalog building where the brand enters new markets Read More

A lot of people experience negative thoughts, which prevent them from making and enjoying new experiences. Negative thoughts can also cause a lot of distraction from the important things in life and drain energy. Ultimately, you can begin to suffer from anxiety and depression, as well as a wide ran Read More

Many countries already spend more than 20 percent of their GDP on healthcare. At the same time, there is an understaffing crisis in medicine. Rural areas, in particular, are underserved, with the primary care physician to patient ratio dipping to less than 40 physicians per 100,000 people, compared Read More

It may feel like you’re herding cats sometimes, but managing a company trip or organizing a client conference doesn’t need to be as difficult, or stressful. In fact, it can be pretty fun and rewarding. From big conference and expo to small company trip to attend an event, the planning and managemen Read More

Knowing what to look for in a global payroll provider, when you are taking on employees outside of your home country, can feel like a daunting task. Things like setting up a bank account to enable you to pay your new people in the local currency is a fundamental task which can take some time to get Read More

Our research suggests that most Brits are likely spending more than they earn each month. What’s more, there is a steady movement away from cash and checks toward plastic and electronic payment instruments. This often results in unfamiliar fees and interest charges that can increase overspending an Read More

Communications can break or make your business. Without proper communication, you risk losing clients—something that will automatically kill your business. Plus, the internet has provided many market opportunities for business establishments. So, you don’t have to limit your business to its parent Read More

In the “Mad Men” era of the 1960s, the workforce was a drastically different place. Overt sexual harassment, bigotry, and chauvinism were a standard part of office culture. Employers could legally categorize their newspaper classified posts by gender, race, or religion, and women and minorities wer Read More