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In the book “Same Side Selling,” the authors talk about a concept called “One Hundred Pennies of Trust.” The idea is that a prospect comes to you with 100 “pennies of trust” to allocate for your services. It’s a finite resource, so you must figure out where those pennies of trust should be spent. Read More

How long should a blog post be? It's the ultimate question asked by bloggers, marketers, and niche site owners around the world, and today... Read More

Are you one of those people who believe that happiness at work is an oxymoron? If so, maybe it’s time to rethink your perspective, and perhaps start enjoying work for a change. As an advisor to new entrepreneurs and new ventures, I’m seeing a refreshing new focus by Millennials on work and successf Read More

Digital transformation is crucial for organizations as it allows them to make the most of the latest technologies to enhance how they serve customers and compete in their markets. Read More

Many failures and missteps can be avoided by taking the time to create a thorough and comprehensive plan up front. Learn what these companies did wrong and how you can avoid them!
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The troubles of an e-Commerce company are real.

Are you running a business in the e-commerce industry? If so, then it’s important to be aware of the challenges that you can face in this sector.

The problems that e-commerce companies face are not the same as other businesses. They can also be Read More

Does broken link building still work? That's the question we're trying to answer in this guide by sharing a simple process (and template) for beginners. Read More

Wondering how to get rid of writer's block? This article outlined four technologies that will boost your creativity and help you beat writer's block. Read More

In my role as mentor to business professionals, I often get the question about your potential of going out on your own as an entrepreneur, versus your current role of working for a boss at an established company. Of course, that’s a personal decision, with many considerations and risks, but in my e Read More

Here are the hybrid and in-person B2B marketing conferences and events for fall 2021 that will elevate and inform your business strategy. Read More