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I’ve written quite a bit on Small Business Trends about Generation Z, including the best ways to market to Gen Z shoppers, the one thing Generation Z really wants and six ways to get Generation Z into your store. But with the holiday shopping season in full swing, there’s still more to say about th Read More

Presentation Coach Simon de Cintra, advises small business owners on how to win new business and grow sales by unlocking their business voice. Read More

The European Union’s GDPR legislation provides perhaps the single biggest opportunity for businesses to improve their marketing performance. Read More

Are you having trouble with dropping conversion rates? Peter Dulay of Conversion Giant has been there, and he offers some suggestions on how to fix that in this guest post. You'll be back up and humming again in no time! Read More

In my role as a mentor to entrepreneurs and an angel investor, I find that too many are stuck in this myth that a good pitch, and good marketing content, should consist of more product features, and more hype on customer benefits. Naturally, these are important, but real winning content has to star Read More

Working from home is a luxury in itself. No one to report, no fixed time or place of work – no dress code! Can’t Life be any better?

If blogging is your only profession then it is time to adopt some habits which will not only make you a better blogger but a better person too. Read More

When you want to create a software product that you can deliver to your customers as quickly as possible Read More

Social listening is one of the most powerful ways to better understand your audience. And once you do, you can give them exactly what they need. Here are 7 ways to use social listening to generate leads for your business. Read More

Employee engagement is at an all-time low, and it’s impacting your bottom line. Here’s the solution: five easy ways to boost employee engagement. Read More

The art of prioritising is about putting tasks into the logical sequence and order. It is not about doing the easiest or most enjoyable thing first, but making the most valuable use of your time. Read More