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How many sales people begin their careers with reasonable product knowledge but little or no training in what this man calls effective cold calling technique? Read More

A recent move initiated by Twitter brings a whole new meaning to the phrase “watch what you say online.” Recently, the Library of Congress signalled to us that the public tweets we have all been creating over the years are important and worthy of preservation. Yes, past tweets will now be viewable for internal library use, non-commercial research and may also be publicly displayed by the library Read More

You might not be able to measure your direct ROI, but you can feel these tangible benefits from any social media campaign. Read More

Free is an effective marketing and sales tool. In the on-line world, have consumers become too expectant for everything to be free? Read More

Marketing content, by design, is meant to appeal to your prospects and clients. Attempting to impress with big words or complicated phrases can drive people away. Read this BRIEF post to learn why. Read More

I was recently offered my largest hourly freelance writing fee thus far to script an online gambling website. It became an inner battle between the need for a paycheck, ethics and morals. Sometimes in business, as in life, it is to our conscience and gut instinct that we must turn for the answers... Read More

Becoming your own media source: A conversation with Robert Scoble. The scobleizer talks with David Siteman Garland about tech, media, why the ipad is changing the world and how you can carve out a niche. Read More

As a writer I thought to myself I am not a salesperson. On second thought all businesspeople are salespeople by default. We must draw others to the goods and services which we offer. I've just learned some great principles for my business from THE BEST salesperson I've ever had the PLEASURE of dealing with! Read More

Quality is a key part of an project deliverable. Project managers and business owners need to ensure a process, no matter how simple, is in place to manage expectation. Read More

Starting a Small Business doesn’t need to be expensive. You can establish and grow a business without shelling out a lot of cash from your pocket. Read More