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Assessment tools are increasingly being used by organizations to evaluate their employees’ knowledge and skills, interests, values, personality, work ethic and work styles to ensure a proper fit. Read More

Organizations use benchmarking to try to achieve a number of goals. Lots seem to make sense. It seems sensible to find out how you are performing against competitors. You will find out where you are Read More

In this article published in The Economist; Stephen Lynch, Chief Operating Officer of business execution consultancy RESULTS.com, explains how to build a valuable online personal brand.

Social med Read More

Common questions among marketers today:

How to advertise your webinars online? Where to promote your teleseminars?

At FreeTeleseminarList.com you can list your webinars and post your telesem Read More

A business reputation can take years to build. It demands nurturing, cultivation and care. One businessman showed me how all of that work can go straight down the toilet in minutes flat. It's a story of the sweet sounds of the late, great Marvin Gaye, engine trouble, a tow truck and the "nightmare" car scenario. Read More

Whether you’re a creative type, a business owner or an experienced regional marketer, the proliferation of social media recently can confuse, bemuse and excite in equal measure.

It’s no longer enough to send out monthly newsletters or email campaigns to talk to potential customers – now we’re supposed to actually engage with them, talk to them, and respond to them in real-time across social me Read More

Persistence is a key ingredient to success in business and when job hunting. It is important to develop and practice persistence. This article discusses the topic Read More

Multicultural groups form about 34% of the U.S. population, with an estimated spending power of over $2 trillion. For companies and organizations looking for ways to connect with multicultural consumers, here are eight strategies for engagement that can help you develop and deploy an effective multicultural social media campaign. Read More

Have you ever watched a CNN or Fox News Channel report on a small business or entrepreneur talking about his or her company? Readers ask all the time how can I get my small business on CNN? If you’re a regular reader of this blog you know there are all kinds of ways to get this kind of publicity. Read More

Twitter, most affectionately known for its 140 character limit, has become one of the most powerful social media tool in spreading a message. However, what we are not aware of, are the things that go behind a tweet. To developers, they are aware that a tweet contains far more information than the 140 character limit itself.
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