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There is an amazing number of people in the world who imagine that the law of selling (and business in general) is that one must make a profit by getting an advantage over other people. As a matter of fact, the very opposite is the case. Read More

I have recently learned that hospitals are businesses, patients are clients and the human factor is key! From comprehensive intake to quality of service to "bedside-manner" to listening, to plans of action, reputation and discharge, all of the lessons and principles of succeeding in business can be found in great medical institutions! Read More

When done correctly, direct mail can be a highly effective resource for entrepreneurs and small businesses, even when working together with email marketing. Here are 23 ways your direct mail may be failing you. And although there is talk that the U.S. Postal Service is going to cut down the number of days it delivers mail, entrepreneurs will still capitalize from direct mail to grow their busines Read More

This week I read Seth Godin's Unleashing the SUPER Ideavirus on Vook. I really enjoyed the material, and I absolutely loved experiencing the content as a blend of text, video, and hyperlinks. This is my first time purchasing an eBook (I've read a few free pdfs) and it was an overwhelmingly positive experience.

But I still won't be buying eBooks... Read More

There is real power in leveraging the power of other sites to make sure your content is found. Document repositories can help you "get found" on page 1 of the search engines simply by uploading and tagging your documents. Read More

The term “trusted advisor” used to mean that the salesperson had the business acumen to help their clients achieve better outcomes. It has now come to mean something less; namely, the false idea that trusted advisors don’t sell. Read More

A patient pamphlet for a popular antibiotic lists the following possible side effects: seizures, arrhythmias, increase in intracranial pressure, hallucinations, cardiovascular collapse and death from anaphylactic shock. Nowhere does it mention it can save your life. "Fear Factor" is a Great TV Show, but in blogging and Marketing, positivity wins the day! Read More

As both a literary writer and business blogger I use my system "The Idea Warehouse" to ensure that the next topic for a posting or article is only one click away. Give it a try and ensure that you'll never be hit by business-blog writer's-block again. Read More

Two of the keys for marketing success is to keep your key customers happy and the way you give customer service. This is obvious, however many of you are missing a simple opportunity and you may not realize it. It all has to do with customer complaints and how you manage the experience with your customers. Read More

Thru a process of trial-and-error, I have gotten to the point where 80% of my new clients now hire me as a direct result of having visited my blog. Here is my list of the ten essential components which can both spice-up a business blog and maximize its impact as a highly-effective tool for marketing a business. Read More