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The Pros and Cons of becoming a Business Freelancer.

A Reality-Check from me and my new Ferrari! Read More

From individuals to BUSINESSES, it's PC gone awry!

Whether you are just celebrating or whether your are SELLING, stop walking on eggshells and start calling it Christmas! Read More

Branding a Product and Choosing a Name can be a complex undertaking. Not taking into account Culture and Language can have far-reaching consequences.

Will the discerning Israeli driver be able to reconcile with driving Nissan's new "COCKROACH?" Read More

Yesterday I wrote part 1 of How Is a TV Advertisement Produced. And as promised here is part 2.

How Is A TV Advertisement Produced Step 10: Agency-Production House Feasibility Study...

Once the production house is chosen, the agency will sit down with the production house to explain the boa Read More

People are bombarded with messages, information, data and text. Use design to catch someone's attention and guide them through key content. Read More

Last night HE came for me. The BUSINESS GRIM-REAPER. Death himself!

He took me on a terrifying journey through the graveyard of failed businesses.

Frightening. Haunting. Other-Worldly. It's where seemingly good businesses go to die! Read More

This iconic, rugged, healthy Marketing figure brought billions upon billions in profits. He's considered one of the greatest Pitch-Men of all-time.

Yet many who portrayed him died of lung cancer.

A look at history, Marketing, Advertising and profits. And asking the question..."At what price Read More

Anita Campbell, CEO of BizSugar.com is interviewed by Abby Johnson of WebProNews at the recent BlogWorld conference on the topic of monetizing your Website. Anita talks about some common mistakes she feels that small business people online make when it comes to monetizing their Websites and also t Read More

New hires wanted to become like him. Suppliers wanted to talk to him. Guests and staff were inspired by his wit and likeability. He had great influence. But guess what, I had more. Was I a better leader than he was? No. But I was in the unique position to have control over his work schedule, pay ra Read More

There's certainly no shortage of franchise business opportunity websites. Some are really, really, good, and some are pretty average, looking more like advertisements for Google, than a place to shop for the best franchise opportunities. Here's the 10 best! Read More