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Content marketing is a term that covers many strategies you are probably already using. . It all boils down to any marketing strategy in which you’re using content to build a relationship with your audience. Sharing useful information with your target market establishes yourself as a thought leader Read More

Some states are more conducive to small business than others a recent study has shown. Find out which states love small business and which don't! Read More

From Target to Kraft to Covergirl, a ton of brands are using "Star Wars" as a way to engage customers in their marketing. Should your company follow suit? Read More

he importance of Smell and what it triggers in our minds hasn’t gone unnoticed to marketers. You might have heard of sensory marketing (the art of marketing through the senses) and while it does encompass all senses, today we’re going to talk specifically of smell and the different ways brands use Read More

Words do count in sales, especially on the phone, and while there are some feelgood words, the goal is to move the sale forward, not feel good. Read More

Effective white-hat SEO strategies, when married to great copywriting skills, they become one and can produce massive significant result through a well-executed strategic content marketing campaign. Read More

It’s an exciting week ahead for social entrepreneurs, nonprofit directors, corporate philanthropy leaders, and anyone playing at the nexus of technology, investment, philanthropy, international development, and business. At the Social Innovation Summit, all of us are coming together to explore the Read More

Social media is a relationship-building tool, a means to establish or enhance relationships – and LinkedIn is no exception. You may only need a few minutes – but make them count with conscious, thoughtful effort. Read More

The trend of shopping small business loans may be more damaging than you realize. Keep reading to find out why... Read More

Discover New Strategies For Closing More Sales Through Social Media In Singapore And Asia 2015! Download Your FREE eBook Today! Read More