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You're allowed to live a better life so if you're feeling negativity too often, it's about time you do something about it. These steps are just what you need to incorporate in your everyday life and get rid of negative thoughts without too much effort. Read More

Customer retention brings with it some serious pressure. You have to work hard to constantly make up for lost ground – much less expand your customer base. Read More

Our guest poster this week has mapped out the four ways post-it notes can improve your productivity and save time in your already busy day! Read More

To target your B2B content marketing effectively, you need to go beyond "Our audience is companies that …" Here's how. Read More

Account-Based Marketing (ABM) is all the rage, as organizations increasingly deploy strategies to focus on individual companies that are the best fit for their solutions and services. Read More

I remembered last night, some long tedious brainstorming sessions in my previous work, trying to find out solutions to some specific problems for adding value to the existing projects.

It was difficult discussions and an even more tiresome procedure, as a whole, held informally, about once a mon Read More

Enhance your social media presence beyond photos and words. Capture and share your brand in motion with vine 6-second videos. Read More

Human sentiment, unlike big data, is highly unstructured and affected by lingo, language and expressions of irony or playfulness. It is hard to interpret and data scientists are still struggling to improve sentiment analysis so businesses can truly understand what their customers think. Read More

Learning different sale avenues will create a fruitful business for the long term. You cannot depend on one funnel to bring you traffic let alone sales. Each demographic is different depending on the type of products you sell so you need a number of strategies to bring it all together. Read More

What type of car is your organization? Try this fun exercise to find your organizational "car persona," and learn how it can inform your communications plan Read More