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Consistency.
The wrong combination of what the small business offers and then delivers can leave a bad taste.
The salt-water taffy candy tasted terrible. It was safe to eat and would hurt nothing but sales. And it was my fault. Read More

Most businesses put a huge focus on competitor research, and for good reason. Your competitors can tell you a lot about your industry, your progress, and give you ideas about where you want to be in the future and how to get there. However, what many don’t consider are their indirect competitors. I Read More

Last year, I came across an interesting question on Quora: Why should a brand do social media monitoring?

For someone like me, who works in social media, the answer is obvious. But it may not be so clear to a small business owner. While keeping an eye on social media mentions can be a lot of wor Read More

There has been much analysis – charts, graphs, estimates, time zone recommendations – to determine the best time to tweet on Twitter. If the ideal time is deemed noon ET in the US, what time do you think everyone’s Twitter stream will be flooded? Which just increases the likelihood that your 140-ch Read More

Email marketing is the most effective tool that can extend your business reach beyond website and generate more sales opportunities. Read More

One of the most difficult decisions an entrepreneur can make is whether to kill a product or not.
We tapped 17 founders of varying backgrounds and experience levels to ask them one simple question: “What would lead you to kill a product?”
Read More

One of the most difficult decisions an entrepreneur can make is whether to kill a product or not.
We tapped 17 founders of varying backgrounds and experience levels to ask them one simple question: “What would lead you to kill a product?”
Read More

Opponents of the Federal Communications Commission’s “net neutrality” rules are getting their day in court.
The U.S. Court of Appeals for the District of Columbia will be hearing oral arguments against the FCC’s decision on December 4 in Washington, D.C., Reuters reports.
The Federal Communicatio Read More

Our CEO gives three major steps to effectively managing your time and energy with pushy social partners. Know that you may need to put yourself first at times. It's for the better! Read More

One of the most common complaints people have when it comes to marketing their business online is lacking time to do it. Read More