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A new book that provides small businesses, startups and entrepreneurs with strategic and tactical guidance on how to create good stories to drive their marketing and sales. The book features best practices, real-world case studies, tools and advice from dozens of entrepreneurs. Read More

I see you’ve been hard-pressed to write some really creative and informative content. I know that you’re spending a great amount of time on research and conceptualizing, Great job! Who wants some crappy content anyway, right?
If you’re going to publish something, might as well make it pretty. Now Read More

Starting and running a business has a lot to do with research, preparation and the knowledge you have about the industry. Note: there was no mention of experience because unlike in the employment industry, the business world is full of multi-billion businesses that were started by people who had no Read More

While there are many brands that are inherently sexy wherein it’s easy to market the products and services being sold, most businesses don’t have the privilege of having sexy or riveting products to make marketing a cinch. But it doesn’t matter how snooze-worthy your products and services may be — Read More

f an entrepreneur doesn’t find themselves in over their head at least 20% of the time, they are probably not pushing the limits, not taking enough risk, and probably not working on an idea that’s worth doing. The challenge in to know when and how to ask for help, and not let bravado and ego mask an Read More

Social media platforms, online reviews and blog articles have made it ever so easy for members of the public, or for other companies, to leave online comments or negative reviews that mar your business' reputation.

Of course, there is nothing any business can do to stop people doing this; howeve Read More

SEO and Google go hand-in hand, but is focussing all your energy on Big G really best practice? Let's find out shall we? Read More

Whether you like Arnold Schwarzenegger or not, after watching this video you would agree, his story is inspiring. Arnold Schwarzenegger’s belief system made him a man of achievements. What can we learn from it? Can we build our belief system like Arnold his muscles? Read More

Wrote an interesting article? Now start using these four tips mentioned in the article to give your article a grand exposure. Must read article for every blogger. Read More

A few things for you to ponder.
1. You've spent a lot of money on your franchise website, right?
2. You've spent a lot of time getting it to look just right. Correct?
3. You've spent a lot of time crafting the right words…the right message. Right?
4. You may have even hired Read More