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The literal meaning of Benchmarking is the process where an organization or a company compare its existing processes with that of a superior one and try to reach up to that level by correcting and improving the quality of their services provided by them. Benchmarking is used by organizations… Read More

In Episode 109 of the Content Marketing Podcast, I’m sharing my top 5 gems of wisdom from my all-time favorite resource, The Elements of Style. Read More

If you want to read more books, let me show you how changing my environment literally led to me reading 5 more books last month. Read More

81% of shoppers research online before making a purchase. Find out what stops them from buying online and what you can do to motivate them to buy. Read More

81% of shoppers research online before making a purchase. Find out what stops them from buying online and what you can do to motivate them to buy. Read More

There are lessons to be learned in every bad customer service story. Here’s what we learned from Comcast’s latest scandal. Read More

How much does Google Adsense pay is a very popular question as there are many factors that play a role and this is what I will explain in this post. Read More

How much does Google Adsense pay is a very popular question as there are many factors that play a role and this is what I will explain in this post. Read More

Would you rather buy a business than start a new one? Starting a business from scratch isn't easy and the chances of success is quite slim whereas an establish business comes with an instant cash flow... Read More

In many B2B markets what was once a unique product or service is soon copied, often by low cost producers, making it a commodity and driving down price. The challenge then is generating creative new product ideas on an ongoing basis. Read More