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In this video Ian Johnson explains how to define your company's value chain and use it to define your value assertion Read More

Small to medium sized companies doing business globally used to be the exception. Today they are becoming the rule. And it’s not just in the tech sector.

According to Kati Suominen, founder and CEO of TradeUp, an equity crowdfunding platform for globalizing companies, such firms are anything but Read More

President Obama’s Executive Action on immigration reform is a controversial one, however there seems to be consensus around one thing – it’s shaping up to be a good thing for entrepreneurs and tech startups. Read More

Almost every entrepreneur starts their journey by developing a solution, based on their knowledge of a new technology or required service. Developer skills are necessary, but not sufficient, to build a business. A real business requires leadership – thought leadership to attract customers and mind Read More

Promoting your website is a requirement.

A well-executed online marketing strategy will actually grow your business, not simply increase your page views. Read More

This article explains 12 ways to market your online content after you have published it. This guide will help you in lead generation, increasing traffic and promoting your blog. Read More

Every blogger wants more visitors and not just any visitors, but visitors that convert into loyal readers that leave comments, share posts and buy products, or at least click on your ads. The quickest way to get more visitors on your blog is paid advertising. You don’t need to write articles, promo Read More

The literal meaning of Benchmarking is the process where an organization or a company compare its existing processes with that of a superior one and try to reach up to that level by correcting and improving the quality of their services provided by them. Benchmarking is used by organizations… Read More

In Episode 109 of the Content Marketing Podcast, I’m sharing my top 5 gems of wisdom from my all-time favorite resource, The Elements of Style. Read More

If you want to read more books, let me show you how changing my environment literally led to me reading 5 more books last month. Read More