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Pinterest isn't just for fashion photos and creative crafting--small-business owners can take advantage of the platform's 70 million monthly users, too. Here's how.
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Buying a commercial property to run a business is an economical decision as compared to lease & paying huge rents. But, these decisions cannot be taken in isolation. One must consider various aspects related to own business and the properties available as options before narrowing down to one commer Read More

Knowing your target audience’s demographics is essential for the success of any marketing plan. The more data you have, the easier it is to reach your potential audience. Knowing their age, gender, geographic location, reading level, and other information will inform your strategy at all levels. Read More

Twitter caused quite the stir a few months back when it unveiled its long-awaited analytics platform. In this article, we give you a guided tour of Twitter Analytics and show you five actionable insights you can apply to your social and content strategies. Read More

Should your mobile site use the word MENU or show the hamburger icon. The hamburger menu is the three horizontal lines you see now at the top of many screens, either on the far left or the far right.

Some developers love the hamburger 3 line menu icon because it enables them to pack more feature Read More

Over a year ago, I first heard the rumor that a cat cafe had opened in London. To me, it seemed a whimsical, storybook sort of place, where one could get a cup of tea and pet a cat at the same time. Charming, I thought, but a bit unbelievable—did such an establishment really exist? Read More

The sales process is changing... for the better! Learn how content marketing can help small business owners get more sales than ever before! Read More

Are you and your business ready to move forward and expand moving into 2016? Here are four business success mantras that can help you in getting there. Read More

You can’t be everything to everybody. It is one of the quickest ways to fail in business. It causes mixed marketing messaging and a poor use of resources. People are generally drawn to an individual or a perceived brand based on trust, familiarity and/or a feeling of affinity.
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Trust is a precious commodity, as numerous recent reports of scandals and deceit illustrate. Despite the whirlwind of lies and untruths that have made consumers extra wary when it comes to connecting with businesses, you can still build trust with your target customers. By making changes to your em Read More