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Social media traffic is tough to convert though. Social media users are lurkers: They were not looking for answers when browsing the web (unlike Google searchers). They seldom have time to pay attention. It takes a serious effort to convert them into customers or subscribers. Read More

Compliance training involves a lot of people, a lot of movement, a lot of training hours, and a lot of wastage. There has to be a better way. I propose the accreditation of compliance training with open badges as the solution. Read More

What do you do if the family business you inherited is slightly embarrassing? And is owning real estate and renting it out a legit small business? Listen now to the Small Biz Ahead Podcast with Gene Marks and Elizabeth Larkin. Read More

Social media is a business tool not only for the bloggers and those in business but also for freelance writers as they too are in the writing business. So, as a freelance writer, how do you use the social media? Are you able to leverage and make profit from it? Here are the essential social media p Read More

When citing the major fashion capitals of the world, London, New York, Paris and Milan always spring to mind, all the aforementioned have enjoyed this status for eons and hosting their respective Fashion Weeks only reinforces said status. Read More

Associate your brand with the pleasant weather by investing in any of the following giveaways this fall. These products offer generous imprint areas to get your brand noticed outdoors. Read More

Associate your brand with the pleasant weather by investing in any of the following giveaways this fall. These products offer generous imprint areas to get your brand noticed outdoors. Read More

As a small business and startup advisor, I find that entrepreneurs often love to talk about their latest idea, but not their execution. Like most investors, I’m convinced that success in business is more about the plan and the person than the idea. It’s great to be a visionary and a thinker, but a Read More

Defining your target audiences and demographics is just the first step towards understanding your niche. What more? Here are some of ways you can get more customer for your business Read More

In this highly competitive world,We usually face many problems getting a job. So branding yourself is the best way to articulate your skills, Experience, knowledge all over the world. It helps you to stand out in the crowd. Read More