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All of us, working together, must reboot solopreneurism. Together, we can re-establish higher earnings, independence and freedom. Your first step? Join Trafeze, the network of, by and for solopreneurs. Read More

When I talk with clients and prospects about branding I can sense their confusion. Rather than tell you what branding is, let’s talk about what branding is not.

Sometimes branding feels so ephemeral. It’s hard to define, encompasses many things, yet is none of them.

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We’ve talked about the benefits of incorporating your at-home business before, but what comes next? Incorporating your business is a huge step. Once you’ve made the jump into creating a Corporation or LLC, you want to make sure you’re taking the correct next steps. You’re a legal entity, your asset Read More

There are times when inspiration comes down in buckets. Then there are other times when you’re stuck in a creative drought. Here are the top places to turn when you’re running low on new ideas. Read More

My new book, The Content Marketing Coach, is finally here, and today we’re sharing some insights from the book to answer the question “why content marketing … and why now?” Read More

Thousands of publishers are signing up to become part of the affiliate marketing business model, but unfortunately, only a few of them will actually become successful and earn good money with their affiliate links. This is how to get better results from your affiliate marketing business and become Read More

An extremely bold and competitive move, on Instagram's part, led to the release of a feature called 'Stories'. Almost a direct copy of their competitor, snapchat. For all the businesses out there, here are 3 beneficial ways to utilize Instagram's latest update! Read More

There are many ways for small businesses to use text blast software. Here we will take a look at the top five uses of text blast software for small businesses. Read More

There are a lot of techniques and technologies are at the disposal of the marketers today. From native apps to powerful mobile web to mobile-friendly responsive web design to location technologies like Beacons to augmented reality, there has been a plethora of technologies that marketers can put to Read More

Starting a business is like building a ship and embarking on a voyage, armed with a plan, a map and a team. You have to sail with uncertainty against storms and unpredictable weather. But once you have your ship built and you’ve sailed away, it’s critical that you consistently check the hull for le Read More