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Have you ever struggled to write compelling headlines for your blog posts or web pages?

I’m guessing, time and time again.

Without an awesome headline, even the most interesting articles can go unnoticed by the masses.

Based on Copyblogger research, 80% of visitors will read headlines on y Read More

The key takeaway is that it is worth promoting the arts locally and that you can find creative ways to do so. Don’t wait for the artists to come to you. Pick an activity that will resonate with your target market, define what you want to get out of the relationship, and decide how you would like to Read More

When it comes to social media strategy, celebrities are tough to beat. Of course, they have the advantage of massive fan followings to start with, but their strategies go way beyond popularity. They know how to be in the public eye across platforms and they know what their followers want and expect Read More

If you’re in any way involved in email design, you know that building a great email isn’t easy. Between choosing the appropriate layout, header weights and font, content, and more, a lot goes into building each campaign.

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Have your Facebook marketing efforts stopped getting the results you want? Facebook is constantly changing, and that means your Facebook marketing strategy has to change, too. Try these six tips to get better results from your Facebook marketing. Read More

No matter whether you’re getting your business off the ground or you’ve seen your company sail past the five-year landmark, you’re engaging with your customers on some level. Read More

Chatbots are streamlining how we communicate with customers—a trend that’s directly correlated with the rise in messaging platforms. So what are bots, what's the technology behind them, and is a bot right for your business? Here’s a look at the evolving world of bots. Read More

Maybe — just maybe — the problem isn’t that the language used by modern marketers is incompatible with more conventional marketing rhetoric. Maybe the problem is that conventional marketing rhetoric is incompatible with the modern marketing climate. Read More

A company you’ve never heard of is now asking you to confirm the terms of the small business loan you’ve just received.

Has this ever happened to you? Read More

Entrepreneurs aren’t like most people. They see opportunity where most people see dead ends. They value taking risks more than they fear making mistakes. These 4 questions can determine whether you're a born entrepreneur. Read More