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Content marketing is the backbone of SEO. This is exactly why a report from the Content Marketing Institute showed 80% of B2B marketers have a strategy in place for it. Regardless of whether you’re a novice or you’ve had years of experience, creating a proper content marketing plan should be a prio Read More

The rise of inbound marketing has brought both challenges and successes to marketers. According to recent research by Forrester, chief among these challenges for B2B marketers is getting anonymous prospects online to identify themselves. Enter the glorious lead gen form…. Read More

Big data is just that: big. So what tools do data scientists use to turn numbers into a compelling story? Here’s a rundown of some of the leading big data technologies that turn data into actionable information businesses can use. Read More

A free promotional product is a very efficient technique of impressing new customers. Why does it matter, and when is the right time to give it away? Read More

As an entrepreneur looking for professional investors, one of the quickest ways to lose credibility and get rejected is to start with a ridiculously high pre-money valuation. I see it happen often in my angel investment group, and you can see it happen almost every week on the Shark Tank TV show. I Read More

When it comes to marketing and reaching your audience, quality content (and we cannot stress QUALITY enough) is what brings your audience to the table. Here are 8 Marketing stats that might help you know where you to focus your marketing efforts. Read More

There’s a question buzzing around the content marketing world. Find out what the thought leaders think. Read More

There’s a question buzzing around the content marketing world. Find out what the thought leaders think. Read More

You succeed in life only as far as your self-image will allow you to succeed. Your self-image is something that you should consciously work to improve.
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Between all day conference sessions, an agenda packed with meetings, and the nightlife, you come out of the event full of new business ideas and insights. Now that we are safe back home, here are the 5 most important things we have learned from SXSW 2016. Read More