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B2B marketers in particular, being tasked with the job of bringing prospects into sales funnels for complex products and services, need to know how to set goals for every aspect of their campaigns – and that includes social media initiatives. Read More

Twitter launched native polls this past October, which ended up being one of it’s most popular new experiments. Citing growing popularity in the feature, the company recently made the decision to extend polls from one day to one week, or even for less than 30 mins if desired.

The company says it Read More

I do not have a silver bullet or a crystal ball that will give you results. But, I can tell you how you can get started and how you can maintain your efforts without the crash and burn that I see so many people experience. Read More

I used to be a badass. I had swagger. I viewed myself as, quite possibly, the best damned thing that had ever happened to the world. Of course, as is the case with anyone with swagger, I was insecure about my possible inadequacies. I had a low grade fever all the time: a fear that… Read More

Every business wants and needs top performers, but most entrepreneurs and executives assume that if they hire and train the smartest and most experienced people, they will get exceptional performance. They forget that top performance is a two-way street, requiring comparable initiative and responsi Read More

If you’ve walked through Times Square or any other crowded place over the last year or so, you’ve probably run into quite a few selfie sticks. If you’re somehow unfamiliar with the selfie stick, it’s a relatively new product idea that consists of a pole that can hold a smartphone at the end. This a Read More

Do you have a digital marketing strategy in place for your business or are you still trying to figure out how to make this whole online marketing thing work?
A digital marketing strategy is more than being active on social media or running Facebook ads, it’s about creating a layered and comprehens Read More

This post circles around certain principles that will give business owners a clear picture of how they can attain success in modern business. Read More

Building a successful online business can seem like a pretty tall order at times. After all, you’re not only its Chief Executive Officer. You’re in charge of marketing, content development, business development, research, promotional strategies… to name but a few!

In other words, as a solopreneu Read More

You might still be on the fence about social selling and whether it is right for your business. You keep hearing great things. You hear that your business will benefit from it, that it will set your business apart in the current digital era. Read More