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Google’s stranglehold on the world of adtech has traditionally left little room for new blood in the industry. Coupled with fellow ad juggernaut Facebook, Google garnered 75% of new digital ad spending last year.

Understanding the need to evolve and meet the needs of today’s publishers and consu Read More

Your knowledge will depend on a source that you’re using to gain it.

When it comes to SEO, things tend to get technical. This is precisely why you need to rely on authoritative blogs to instill that knowledge into you.

Even the tiniest lack of understanding can have a disastrous long-term eff Read More

If you’re ready to move past more conventional methods of blog marketing like Facebook and SEO, one of the fastest and easiest ways to build your brand and traffic right now is with streaming video. Read More

Businesses spend a lot of time and money acquiring each customer. While acquisition is undoubtedly important, it costs up to seven times more to gain a new customer than to keep a current one!

To retain customers in today’s hyper-competitive, digitally-focused business environment that moves at Read More

We've all been there. We get an email announcing the greatest, most important new tech in our industry. THIS one is a real "must have". So we jump on the landing page and get sucked into how this one piece of technology will take our business to new heights.

While using all these tools is certa Read More

Wouldn’t it be nice if you could place your blog on the first page of Google (or rather the first 3 positions on the first page) for your target keyword?

How about getting to know what keywords your competitors are using to get more search engine traffic that you and using them in your own SEO s Read More

Blog promotion was never easy for me. The fear of getting “too salesy” might have played a role, but more often it was a lack of understanding of my audience and, most of all, a lack of planning.

The truth is, the “how to get visitors to my blog?” question doesn’t have a unique answer. Blog prom Read More

Over the last few years, social media has transformed from merely a business add-on, to a necessity.

If you aren’t already using social as part of your lead generation strategy, it’s definitely time to start.

Similarly, if you are using social but don’t seem to be getting anywhere — this post Read More

Blogging is an excellent way to put yourself out into the world and giving yourself the opportunity to stand out from the crowd. This is especially true if you have something unique to offer or trying to sell a specific service of skill. It’s one thing to have an email address and a social profile, Read More

If you think your marketing campaign should be just about getting everyone's attention, you may be very wrong indeed. Marketing consultant John Jantsch has a surprising list of questions you may not have considered before. But don't develop your next marketing campaign before having a look. Read More