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Does your small business walk the talk? Brand values are your company’s core values as represented by your branding (and vice versa). These values should build an emotional connection with prospects and customers, and many experts tell us that consumers now look specifically for brands whose values Read More

Discover why, and how, to use online market research to figure out what products and services your customers want. Read More

Social media has revolutionized the tendency of communication as people can come in contact with their gone astray buddies and far away family members via such online communities in a pretty newest and fascinating way. Read More

David highlights awesome web tools, events, and education and fitness products in the 2011 Rise To The Top Holiday Gift Guide. All kinds of great products! Read More

Great discussion about the misinformation and hype about selling being spread both online and offline. The WORST sales training provides guidance on how to be effective in Fictional Selling. Close behind, and very related is the type that teaches sales survival tools instead of sales success tools. Read More

Stephen Key, author of One Simple Idea, goes over his thoughts on How To Protect A Product Idea. Check out more here. Read More

Just when you thought naming children was hard, your business or product’s name should be smart and functional. There are just as many ways to come up with a good name as there are reasons why you need one. For marketing, it’s vital, but also because a good name will draw people to the product or Read More

Amazon's new Price Check app has small business retailers up in arms. Is it possible to compete with the online giant? Read More

Companies should understand several things that they can do to make the services better in order to improve customer satisfaction. Improving the voice talent of the services is one of the simplest yet most dramatic changes that can occur within an IVR system. Read More

You know how writers get writers block yeah? Well I've got salesman's block. I just can't bring myself to make calls. Fear of rejection is most likely behind it and resentment of all things. Read More