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Some agencies have a nasty habit of creating your content in the dreaded "black box," where you can see nothing before it's published. Check out today's Mojo to learn how to avoid this aspect of B.A.S. (Bad Agency Syndrome). Read More

We can learn a lot from our brethren on the fiction side of the aisle, and in Episode 175 of the Content Marketing Podcast, author and content marketing expert Erik Deckers will show us how. Read More

Are you "serving at the pleasure" of your audience … or serving your own pleasure? Our content is not about us; it's about the owner of the eyeballs on the other side of the screen. Read More

To avoid Bad Agency Syndrome (B.A.S.), it’s vital to choose a partner who "gets" what you do and how you add value -- and in today's Mojo, I'll share a tip for making the right choice. Read More

Not all content marketing agencies are created equal, and if you’re seeing these 5 warning signs of B.A.S. (Bad Agency Syndrome), it might be time to start shopping for a new partner. Read More

We all know experience is key when choosing a content marketing agency, and today I'll show you exactly what to look for. Read More

Do you do “the back-page flip” when evaluating agency proposals? In today’s mojo, I’ll show you how decisions based on price alone can lead to B.A.S. (Bad Agency Syndrome). Read More

We all know we need to be powerful storytellers … but where do we start? In Episode 173 of the Content Marketing Podcast, Ron Ploof joins us to share the StoryHow method, his system for making business storytelling simple.

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We know that content is one of our greatest assets, but we're not treating it like one. We crank out our blog posts, infographics, videos, podcasts, tweets, and slideshows week after week, and then we're on to the next thing. But when a question arises like "Hey, what all have we done on [Topic X]? Read More

Choosing the wrong content marketing agency can lead to a nightmare no one should have to deal with, and in today's Mojo, I'm sharing my #1 tip on avoiding B.A.S. (Bad Agency Syndrome). Read More