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In Episode 158 of the Content Marketing Podcast, I'm sharing a tale of two speakers: a Catholic nun and a marketing guru, only one of whom knows something about telling a good story. Read More

We all know New Year's resolutions are useless. If you want real results from your content marketing this year, set S.M.A.R.T. goals instead. Read More

When you’re creating content, it's easy to get wrapped up in what you do and even howyou do it ... but remember, quality content marketing delivers on the "why”: why your audience should care, why this information makes their their lives better. Check out today's Mojo for a handy trick to make sure Read More

In Episode 157 of the Content Marketing Podcast, we look at the one thing we all must all focus on in 2016 — quality — and why this is the year to raise the quality level of our own content marketing. Read More

What IS Quality Content … Really? We all know it when we see it, but what IS quality content and how can we start creating more of it? Read More

Monday Marketing Mojo: Where quality content begins. So you’ve made the commitment to publish higher-quality content this year ... but where do you start? Check out today's Mojo for the answer. Read More

In Episode 156 of the Content Marketing Podcast, we look at one of January's biggest clichés — resolving to join the gym and get in shape — and how content marketers can steer clear of the same caveats that compel people to give up on their fitness resolutions. Read More

They came back from 31-0 to tie for the biggest comeback win in bowl history. How? By exercising the same attitudes that lead to success in content marketing. Read More

Happy New Year! As we look to 2016 and how we can stand out in this crowded, noisy environment, here’s the one thing we must focus on. Read More

On this New Year’s Eve Episode 155 of the Content Marketing Podcast, we review the biggest developments in the content marketing world from 2015 and look ahead at the year to come. Read More