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There are millions of bloggers in the world, but only a fraction of them are truly successful. Why is that the case? Is it because successful blogger do things differently, or is it that they just work harder than everyone else? Read More

Not all customers are alike. And spending time, money and manpower trying to reach all of them effectively is not only foolhardy but impossible. Here are valuable insights from three companies that do niche marketing really well.

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Only 50 percent of businesses survive their first five years. How can you maximize your chance to succeed when starting or growing a new business in a crowded market? Here are seven proven strategies to help get you started.

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Marketers have been using gamification techniques since the very first shop owner decided to implement an incentive to trigger the word-of-mouth as a way to promote his products. Here's how you can too. Read More

Documented processes are the best way to make sure your business has consistent success. By providing a set of instructions for everything that your employees have to do more than once, you almost entirely eliminate human error from how your team runs. Nobody can misunderstand or forget their tasks Read More

What happens when a prospect finally starts hinting their company has an opportunity or problem that fits with your solution? Should you take this as a sign that all the stars have finally aligned and it’s time for you to go in for the close? Read More

Have you taken stock of all the blog posts on your site and found out that a lot of them are not performing well? Read More

Most American workers want to take self-employment risk. Are you one of them? If so, here are five reasons to quit your day job and start your own business. Read More

Given the rising popularity of tattoos, how can employers avoid discriminating against tattooed candidates — and make sure they’re hiring and keeping the best people, regardless of whether they’ve been inked? Read More

You've no doubt heard about the importance of social media marketing to your business. But with so many options to choose from -- Facebook, Twitter, Pinterest, Instagram and more -- how do you choose the option that's right for you? Rachel Blakely shares more in this DIY Marketers post. Read More