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Acquiring customers is nice. Retaining customers is good. But turning your customers into brand advocates is best. Word-of-mouth has ‘always’ been one of the cheapest and most efficient forms of advertising. Knowing this fact, brands are including this approach in their marketing strategies. Read More

With over 400 million users within a month and more than 20 billion total Instagram video campaigns and photos shared, Instagram has gained a special place in the world of social media advertising. Notably, there are reports that younger users are now shifting away from FB to Instagram. Read More

While social media is breaking down barriers for eCommerce sites around the world, email shouldn’t be left in the dust. Despite the massive growth we’re seeing on social, good old fashioned email marketing is still working for today’s biggest businesses, and it can work for yours as well. Read More

While many people disregard Pinterest as a quaint niche site designed to help people re-purpose pallets, the fact of the matter is that Pinterest is a powerful marketing platform. With upwards of 100 million users, Pinterest is nothing to sneeze at. Read More

With the improvements of web technology and mobile capabilities, enriching your viewers with enticing digital content is important for both improving and attracting user engagement. Static product listings and web-design can be considered both boring and outdated. Read More

Engagement marketing is one of the most powerful marketing strategies available today for boosting conversion rates and getting more customers. By creating quality content and integrating it across all your marketing channels, you can turn your connections into customers. Read More

Remember the time when you had to buy something and you did not use the Internet to find it? Yeah, that can be a difficult one to answer. Before visiting a pizzeria, store, or any other public establishment, most people today would begin by searching the Internet for reviews of these places. Read More

A loyalty program should make the customer experience better. Make ‘em smile! Consider every touchpoint you have, where the loyalty program meets the customer, and try to make it memorable through the language and the offers. Read More

The importance of content marketing in the world of business cannot be overemphasized. Whatever image is projected about a product or service would go a long way in sealing customer loyalty or raking in profits. Read More

Social media marketing is a key feature for the success of any promotional campaign. It doesn’t matter whether you’re trying to promote a person, business, product, service, or a cause; its popularity will depend upon the visibility on social media platforms. Read More