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Once you’ve started your business and got all the basics covered, you still need to work to constantly improve. Whether you need a little push when it comes to finances, marketing or time management, there are some unsuspected secrets out there for growing your business to ridiculous success. Check Read More

On a recent trip across the country, I piece-mealed my travel between a few airlines and I was struck by how different brands use tone across their content. Tone gives products or brands a personality that people can relate to while simultaneously communicating the brand itself. Read More

Bounce Rate is a measure of visit quality and a high Bounce Rate generally indicates that site pages aren't relevant to your visitors. But there's more to it than that. Read More

SEO can be hard to understand, even for experienced marketers.

For one, there is precious little information available on how1 search engines actually rank pages. Nearly two decades after its birth, the Google ranking algorithm is still largely a mystery. If we do know anything about it, it’s mo Read More

There are many different ways to monetize a blog, but have you considered creating a membership-based option?

Membership based sites can take many different forms. They can be completely membership based with only a landing page accessible unless you pay a fee.

Probably more common are areas Read More

User generated content marketing is white hot in the marketing realm right now, but many professionals are still trying to figure it out. This guide will get anyone started with UGC marketing from creation to implementation. Read More

We continue our PPC advertising series with an evaluation of Snapchat as a platform to place your ads. Here, we talk about advantages, disadvantages, and how you can use PPC advertising to target Millennials. Read More

A new guest post by John Stevens highlights seven case studies which outline explosive mailing list growth. Here are some ways to get more people, more hungry customers to come to your expertly designed landing pages.
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Microcopy can be as important as the copy, as it helps guide users along the path to conversion. The right copy can increase conversion rates in pages, email, and more. Learn more about microcopy in this fascinating new article on our blog. Read More

Social media marketing is a must for businesses; it slashes lead generation costs, builds trust with prospects, and increases web traffic year after year. And there’s no better network for engaging potential customers than Instagram. Read More