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Many businesses have realized the potential of content marketing for getting clients, building brand authority and driving sales. And yet, marketers are under pressure to validate their content marketing efforts using financial formulas. Read More

Every year Oprah put out her Favorite Things list. This is my version of it: my favorite marketing apps and websites for bootstrappers (like me!) Read More

This is a guest post from Jay Pitkänen
For some people email marketing is very much alive! Find out what you need to stop your email open rates from taking a nose dive. Read More

We often forget about LinkedIn, the professional networking platform that resembles many other social media networks, but with one key difference: it’s designed to connect you with professionals and influencers in your industry. Read More

Lead generation is the key to attracting new leads with the potential to convert. Whether it's online or offline, generating leads is the gateway to keeping a business afloat. Although many marketers today focus solely on content marketing, lead generation is more than just that. Read More

What does your content need to succeed for the rest of this year and beyond? Nick Colakovic surveys the content marketing landscape and talks about his solutions here in this guest post. Read More

Digital branding is a broad term that encompasses all of the ways that businesses court consumers online. While “digital branding” is a broad term, it’s used to describe the combination of content marketing, influencer marketing, SEO, social media, and online advertising. Read More

SEO is powerful whether you believe in it or not. Throughout the years we have seen magic happen for our clients, and gigantic returns on their investments. We were able to achieve this because we were good at it and were able to be different from the rest of the industry. We were a success because Read More

Maintaining your motivation and drive during your transition from employee to entrepreneur is crucial. Read More

How do you calculate the dollar value of a shared meme from your Facebook page? How do you determine the expected RoR on a newsletter subscriber? How do you assess the impact of a prominent retweet to your bottom line? How do you nail down the contribution of a new logo to your profits? Read More