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Campaigns that succeed are those that carefully consider what makes content go viral, including each element of the content as well as the emotional responses and psychological factors that prompt engagement.

But understanding these factors in and of themselves is only half the story; the other Read More

Credibility is the online world’s most potent currency. Only this is the currency you use to sell, not to buy. Your 20-point bullet list of features and benefits? Your unique selling proposition? They’re all meaningless if your landing page visitors don’t believe you. Read More

Twitter has launched a new way to analyse the performance of tweets in real time – through the new and improved Tweet Activity Analytics Dashboard. Here’s all you need to know about the social networking advertiser’s new best friend… - See more at: http://www.jonnyross.com/news/all-you-need-to-know Read More

Facebook has begun testing a new Facebook Buy Button that will allow customers to buy directly from ads and news feeds. As of now, the new feature is only available to a few select U.S. businesses, but others are clamoring to get in line to test the new feature. Read More

Growing your influence on Twitter takes time and effort. These tips from Anita Campbell will get you on the right path. Read More

If you’re starting from square one with social media marketing, it might feel equal parts thrilling and overwhelming. You know what you want to do and why. You can see that others have climbed the social media mountain; you’ve got few ideas how to get there yourself.

It’d help to have a plan.
Read More

Small businesses should realize that the days of putting out a message and waiting are over. In order to be successful with their digital marketing, they need to create dialogue instead of talking at consumers. Read More

When you think of a conference, you usually think of the usual stuff, like speakers speaking on topics you want to learn about, panel discussions with experts who know what’s going on in your industry, and an agenda that’s pre-planned and written up in a conference brochure.

But what if you went Read More

What does any business or organization want most from their website? Conversion… turning a visitor into a fan, client, member, etc.

What do you need to get conversions? Traffic!

Do you simply want hordes of anyone and everyone coming to your website? Probably not. You want qualified traffic. Read More

The majority of blogs launch and it takes a long time to cut through the noise. Months after launching and you’ve only managed to garner a handful of readers.

That’s the exact problem that I had when my first few blogs launched, I felt the frustration caused by my base of readers growing incredi Read More