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When we look at it the wrong way, there’s an awful lot of marketing data floating around. How much traffic you got, sources, Facebook engagement numbers, reach and fans, if people saw your website on a desktop computer or on a mobile phone… Lots and lots of marketing data. Read More

I've shared my thoughts on branding (it's a process, an evolution and it's OK to change!) as well as recommended a really great resource to help you out if you're struggling with branding. Read More

Looking for great content for small business owners? Here's the ultimate list to start your reading. Read More

The best CRO Tools don't have to cost you fortune. Lincoln Murphy lists his favorite optimization tools and gives his rationale behind why your most valuable CRO resource is one you already own. Read More

One of the best ways to create fresh and dynamic curated content is to curate from social media sources such as Facebook, Twitter, Google+, and Instagram. In this post and video I’ll share how you can easily share content from Instagram and how you can find content to curate from Instagram. Read More

Fears keeping you up at night? Learn how you can use them to excel as a new entrepreneur so you wake up feeling confident and ready to tackle the day. Read More

Getting tens of thousands of hits but only a fraction of a percent for a conversion rate could mean you have less than someone who only gets hundreds or thousands of hits but a very good conversion rate. Read More

Are people who +1 their own posts on Google+ just being narcissistic? Or is this a brilliant marketing technique that you're going to want to learn more about? (hint, hint) Read More

Small local businesses seem to have the hardest time getting social media to work for them. After awhile it’s hard to come up with new updates. To help I put together this list of updates you can edit for your own small business.
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Calls-to-action are obviously very important. Without them visitors won’t know how to download your offer, where to register for the free e-book or how to subscribe to your great newsletter. Here are a few recommended approaches for designing powerful CTA buttons. Read More