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The recent news coming out of Twitter’s San Francisco head office hasn’t made pretty reading of late. User growth has stagnated, they’re struggling to find a new CEO and share prices in the company are falling. Read More

Twitter’s popular live video streaming app hit a major milestone this month when it surpassed 10 million active accounts and 2 million users on Android and iOS. The live streaming app achieved the feat within just four months of its launch. Read More

Want to get more out of your social media efforts? You need a strategy in place. Here's 10 simple steps to help you to build a strong social media presence! Read More

LinkedIn is often hailed as a terrific resource for recruiters to find top talent because of the treasure trove of active and passive candidates the network provides. Despite its ease of use and seemingly endless possibilities, however, experts say there are some red flags recruiters should heed. Read More

Created by Clarabridge, this handy infographic teaches marketers how to practice good social media etiquette. Read More

In my primer on content curation for B2B marketers last year, I explained how to use curation to complement creation and take your B2B business to the next level. Now that you have the basics, time to talk case study, specifically curating the customer experience to show off your products or servic Read More

PPC campaigns are typically associated with B2C e-commerce, but B2B companies shouldn’t overlook them.

Lead nurturing is the critical path for closing B2B sales. Properly done, it leads to higher value sales and closing sales at lower cost. But you can’t nurture a lead you don’t have. This is wh Read More

Content is the most important part of social media management, good content captures attention of potential customers and makes them want to know you better. Good content also helps you retain existing customers. Read More

Mobile marketing is an excellent tool for promoting your store, but you must leverage mobile marketing properly. Your business can spend quite a bit of money on marketing, but your marketing will be a waste without using proper tactics. The tactics used in your digital marketing plan will help you Read More

Periscope, Meerkat, and Katch.me are amazing tools to use in your brand’s content marketing. How do these new platforms, tools and the use of live streaming play into your content marketing efforts? Read More