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When it comes to social media, one of the hot topics that is always coming up is whether or not buying friends/likes/followers is a good idea.

In other words, is there a shortcut to social media success?

The short answer is no. Read More

In between having a light bulb moment for great business idea and launching your business, there is a process that when done right, ensures your success. This is called market research. Do you really understand your market? Here’s how to find out if your business idea is viable. Read More

Learning how to converse on social media, knowing your audience, listening to their concerns, providing high-quality content and measuring your results, you can create successful campaigns to push your nonprofit to the next level. Read More

Work-at-Home-Success podcast by Leslie Truex.

Interview with Amy Rose Herrick Financial Consultant. Read More

A good online marketer always tries to think of great new ways to market the product / service he’s promoting. A great online marketer should also find out what other online marketers are constantly up to. Read More

Your landing page has painted a specific vision of the wonderful future that awaits the reader once they click that button. Now it’s up to your CTA button to seal the deal. Does the button make it easy for your reader to click, or plunge him into a morass of Hamlet-like indecision? Read More

Anna Farmery, to talk about the human side of business in this weeks business podcast. We discuss:

How the human business has more than one side.
The element of trust in a human business.
How the social age is about bringing back individuality.
How building customer trust needs the trust to b Read More

The Good The Bad And The Ugly: Choose Your Customers Wisely! Customers Are Always Right, Aren’t They? NO! And you as a business owner don’t HAVE to take on a customer or client who you know will cause more aggravation than is worth your time! “Just Say No” to a potentially-toxic customer!
Read More

I read an intriguing post from Jim Keenan about Subject Lines That Work For Sales Emails.

It showed an infographic about the subject lines that maximized email opens. The top 5 are:
1.RE: (with 92% opens)
2.RE: Follow Up (with 90% opens)
3.RE: Update (with 89% opens)
4.RE: Introduction Read More

Facebook vs. Clickbait

Will this cure the ills diagnosed by Hudack and suffered by CNN, the Huffington Post, BuzzFeed and Vice, all of which Hudack called out by name? What of Ezra Klein and his new website, Vox, for which the Facebook employee reserved his most toxic vitriol? Read More