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How businesses can avoid wasting time on social media by setting social media objectives and the right social media marketing strategy. Read More

Last week I took some heat from several people in response to a press release put out about a SMB survey done through MerchantCircle. The release showed a large percentage of survey respondents adopting social media for marketing purposes. The release and the related post were clear that the survey population was ahead of the curve (”active” Merc Read More

Why not take advantage of marketing to one of the largest demographics-the baby boomers? Get insight into what makes this audience tick and what products and services they want... Read More

Going green with your small business has advantages, even more so in a tight economy. Learn how to use green business practices to sell your product or services while improving the environment... Read More

The USA is the great melting pot of people from many cultures — and it is that melting pot factor that helps drive the innovation taking place today. In my earlier post, Five Reasons Why America Is A Great Place to Run a Business, I listed one of the success factors as follows: Read More

Mickie Kennedy, founder and CEO of eReleases, cites four strengths of press releases, a tool that should be in any company's recession survival kit for building brand awareness. Read More

I had a driveway moment this morning in the Panera parking lot. I was just about to turn the ignition off when Scott Simon (NPR Weekend Edition Host) mentioned that his next interview was going to be with Jared Cohen, the State Department's point person on social media and youth issues. This interview took place in Mexico City, where Jared is cu Read More

There are so many ways to keep in touch and it is essential for marketing your business and brand. The question is what is the right way for your customers? What may be ideal for your business may in fact be turning your customers off? Read More

To become successful in online marketing, one must invest time and effort. You cannot expect good cash from it if you will just take it as a mere hobby. The success of online marketing relies on the plan and strategy you formulate and the way you execute and apply this in professional manner. There are lots of resources out there that could help yo Read More

Technorati has started to share content from their annual state of the blogosphere report. These stats support many of the reasons your small business should have a blog. And, despite the explosive growth of real-time services, there remain far more reasons you should blog and not just Tweet. Read More