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Salespeople represent their company’s brand as well as their own. They must behave and act in accordance with the values and meanings of those brands. Their ability to walk the walk makes and keeps clients. Acting inconsistently with those brand promises is a fast and certain way to lose clients. Read More

Interview with the founder of Feedblitz Phil Hollows on building an email marketing company, email marketing tips for you and the start up a month-long contest to win email marketing for LIFE. Read More

Information and tips on creating Facebook Fan pages that will be attractive to customers without pushing them away. Read More

A marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. A marketing strategy should be centred around the key concept that customer satisfaction is the main goal. Read More

Interview with Brian Solis author of engage about measurable marketing online. Includes strategies, tips and more from a big time thought leader. Read More

I would like to use this blog post to open a discussion about how you ensure your employees are aware of your Social Media Policy. Read More

Social media is everywhere. People are talking about it at conferences, your consultant is begging you to jump onto the bandwagon and you sounds lame if you tell others that your business is not on social media. What IF your business isn't suited for social media? How do you know if your business isn't suited for social media? Read More

Entrepreneurs who are doing their business online are now paying attention to their internet marketing strategy. Most people are paying more attention to their marketing plan. Others are even paying more just to make their internet marketing more effective. Every dollar should pay off. Read More

Business incorporation is the best consideration especially if your business is growing. If your business is growing, you are most like to need more business financing assistance and increase the risk involve. Read More

It is indeed very expensive to start a new business. But if you are smart entrepreneur, you can start a business without spending too much. Read More