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The online review site Yelp has come under fire of late for practices that have been described by some small business owners as heavy handed in an effort to use the ratings and reviews process as a tool to sell advertising. Yelp responded recently by formalizing a host of chang Read More

Interview with the founder of 1-800-GOT-JUNK Brian Scudamore on how he built his business, the keys to good PR and advice for the new generation of entrepreneurs. Read More

I was recently offered my largest hourly freelance writing fee thus far to script an online gambling website. It became an inner battle between the need for a paycheck, ethics and morals. Sometimes in business, as in life, it is to our conscience and gut instinct that we must turn for the answers... Read More

So I’m a freelancer…where should I advertise my services? There are so many options available. I could advertise in the newspapers or in industry magazines, on TV (if I win the lottery), on radio or online. These are the main avenues that I could go down. Read More

The mobile web is a booming industry; and that’s not an overstatement. In a report by Morgan Stanley, they forecasted that the future of the Internet is mobile by 2015. The report came at the right time, just as I’ve covered the massive potential of the mobile market yesterday. The prediction is further boosted by a report by Quantcast, where they found that iPad; a mobile device itself accounts Read More

I am not an expert on maintaining focus. On the other hand, I have found a few principles and a couple of to-do's that if honored brought focus and results. See if they help. Or share a few of your own. Read More

Woody Allen was attributed with the quote – “eighty percent of success is showing up” but I would add that in marketing it’s all about following up.

follow-upMost marketers get that at the most basic level – you send out a mailing, someone asks for more information, and you jump on the phone and try to sell them something. Read More

Learn from your peers, damn it! Too often entrepreneurs make big investments, expecting big returns and it doesn't come true. Here are the experiences of some fellow entrepreneurs on where they wasted money. Don't make the same mistakes! Read More

I don't know about you, but I tend to find that reading anything technical these days is a bit on the heavy side. The interest is there, but somewhere around the third paragraph my eyes begin to roll into my head Read More

Everyone is after a good deal. If you know what motivates your service provider, you will be in a good position to get a discount off the normal rates. This post explains 9 ways the investment in your copywriting services can be reduced. Read More