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While you don’t have to miss out on holiday cocktails or stay inside from a sledding trip to handle your social media channels, you can take some simple steps now to make sure your online profiles start 2015 on the right foot. Read More

The internet has transformed our lives in an almost endless number of ways - shopping, news, dating, LOLcats - and one of the most significant has to be connecting people via instant messaging services. But how have IMs changed over the years?... Read More

Have a startup budget but need social media monitoring and insights to develop your strategies? Here’s where to start and the tools to use. Read More

Social is trending toward using this network to connect businesses with more customers in the coming year. This is a ground floor opportunity that you don't want to miss out on! Read More

It’s every online marketers dream to ‘go viral’ and find that sweet spot that makes the internet population hit the share button over and over again. According to Jonah Berger, a marketing professor at the University of Pennsylvania, there’s a science to viral posts which can be identified by six k Read More

Vine presents a unique opportunity to visually promote your brand. It’s a great way to connect with your customer base as well as branch out to extend your business’s reach. However when talking about such a short span of time, the challenge is clear. When you only have six seconds, how can you mak Read More

(by Mark Scully) You’ve setup your social media accounts, identified the best times to engage with your audience and created a schedule for sharing content. Maybe you’ve decided that instead of just sharing your own content that you’ll also share interesting articles from other websites as well. Wh Read More

The more your followers interact with you, the better results you will see from social media.

Let’s look at a few tips that can help you increase engagement. Read More

Have you ever wondered why some businesses succeed at social media while others fail? Or why one company seems to make interacting online seem effortless? The difference is a solid social media strategy. Whether you’re looking to reinvent your current strategy or just getting started, these tips wi Read More

For the past couple of weeks, the internet has been awash with talk of a new social media platform. With a reported 31,000 hourly sign-ups, Ello has exploded onto the scene with many claiming it is “the new Facebook”. Read More