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These days, business leaders are going beyond building revenue and profits to also contribute to social causes. Impact investing and double bottom lines are emerging terms related to companies having measurable social and environmental impact in their communities. Read More

Here is a rather interesting book that is simply a must-have for this Internet-dependent generation. With almost all businesses marketing online, a book that discusses epic marketing strategies is a real must-have. Read More

Joseph Berida speaks about customer service and speaks to the various channels that you, as a business owner, should be reaching and engaging (potential) customers. Read More

If you keep at this blogging thing, even casually, it’s going to happen eventually: A Troll is going to find you. What’s a Troll? In Internet parlance a troll is a person who posts incendiary and often crude comments on blogs and forums simply to get a reaction from the other members or the proprie Read More

A monthly round up for interesting posts published in Takis Athanassiou's Leadership Initiative Blog in October 2013 Read More

At many technology companies, traditional marketing roles are transforming into growth hacking roles. In fact, the work has become so popular... Read More

What marketing trend has taken off like conversion rate optimization? Growth hacking? Targeted email drip campaigns? Read More

Valuable information for small biz owner venturing into PPC advertising. Not understanding the different features can lead to choosing default settings, which is not advisable. Good step by step instructions and screen shots. Read More

Operating a company website means shelling out money for a domain name, web hosting, web designer and web administrator. That is why there are some small business owners who can’t afford yet to run their own website. If you’re one of them, but you want to get traffic and sales leads without spendin Read More

No matter what type of website you operate, it’s important to consider both form and function.

The following are five elements to include that can boost your website’s sales potential. Read More