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Entrepreneurs are always looking for “the next big thing,” when maybe in fact it’s a lot of little things that are only recognized after the fact as components of a big evolution or revolution. In my view, the Internet “connectivity anywhere” has already spawned several of these, but the global cha Read More

Are you one of those bosses who tells an employee to do something, then sends them an email reminder and follows up with a phone call a few days later? You may think you’re being a nag or wasting your time. But according to new research by Harvard Business School’s Tsedal B. Neeley and Northwestern Read More

Global integration - an urban myth? Pankaj Ghemawat, one of the leading scholars in the area of International Strategy, has done some interesting work on the realities of globalization. Read More

This is an video from a recent web cast on The 12 Things I Learned From Twitter from Jeffrey Gitomer's best seller, Social Boom! Here is the forth tip, Share Information. Read More

The power and availability of social media networking is apparent to most businesses whether they are experienced marketers or not.However, all social media groups are not alike. Each offer direct communication, interaction, collaboration, and an immediacy never before possible.For those deeply imm Read More

Online marketing is a broad term that covers a lot of things. There are many ways or methods through which we tend to conduct online marketing. Either through writing ads, buying PPC ads, article marketing or using any other format, we all tend to achieve a common goal, to get customers for our bus Read More

In an economy as tough as this one, you may need to change your business drastically to pull through. Read More

At some point in our lives many of us (myself included) have had some experience at the hands of a bully, be it the school yard bully or a workplace bully, but whichever way, the feelings of isolation and extreme stress that bullying creates can linger for many years after the event. At some point Read More

Word of mouth is dead. The proliferation of social media channels has rendered word of mouth obsolete by itself, to some even dead. Read More

One important part of marketing is understanding what or who are influencing your customers. The reason it is important to understand is that it can affect your marketing decisions and results. Here are four factors that may affect your customers’ buying behaviour: Read More