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In this day and age, companies and solopreneurs alike use social media to take their promotional endeavors to the next level. However, while the Internet makes it a breathe to connect with people across the world, rules still apply. And if you do not follow them, chances are that your campaign may Read More

A few weeks ago, this column explored Google’s +1 button, and I mentioned that site visitors might not have the time or interest to figure out the difference between a like, share, dig, tweet, follow, buzz, bookmark or +1.However, this doesn’t mean these social-sharing methods should be excluded fr Read More

As more and more people are using smart phones and mobile devices, it is essential for businesses and marketers to use this technology to reach potential clients, as well as retain previous customers. Mobile marketing of products and services is a great way to get out the latest news regarding your Read More

Find out why most bloggers never make money, and avoid these common mistakes as you build your online business. These will help you to make more money with less work today Read More

Your blog is an excellent platform for you to express yourself on topics belonging to your niche. You get to voice your opinion, your interests and even talk about what you think should appeal to your target audience. Well, this is all good but what about the fact that all your efforts on your blog Read More

Sidecar drivers wear many hats: CEO, CFO, manager, assistant, chief cook and bottle washer...There’s a lot of power in wearing all these hats - and a lot of responsibility. When the business is yours and yours alone to operate, you will occasionally feel ill-prepared to wear a certain hat. You may Read More

It is challenging to build a resilient small business – You need to embrace changes so that they are part of your business plan. Here are some tips on how to build one or at least, direct your business to embrace changes better than ever. Read More

A spin-off is merely a startup spawned by a mature parent (company), and conventional logic would dictate that it has a survival advantage over the lowly startup. Yet spin-offs seem to most often fail to launch in the real world. I was part of one myself a few years ago, and felt the pain, so the p Read More

Customer acquisition cost is high for any business but more so for a small business. To put it simply, you cannot be in business without customers! We are all familiar with the old media forms of marketing like television, radio or newspaper advertising. Read More

As someone who is involved in online business, it is important to maintain integrity. Some marketers use social networking sites for unethical behavior in attempting to market ones products and services, and that can seriously backfire! There are rules that must be followed when marketing a busines Read More