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We work hard to understand the dissatisfaction that is our dream client’s motivation for change. To be effective in sales, our understanding must go deeper. Read More

Where do you get your blogging ideas from? Have you ever had writer’s block? Does your quest for perfection prevent your from writing at all? Read More

I love a deal as much as the next person, but there is a reason why restaurants and retailers are falling out of love with Groupon. So what exactly was Google thinking when they offered $6,000,000,000 for the online coupon marketer? Read on... Read More

In 2005, owner, Tim Vogel opened Bright-Eyed Pets, a mobile pet grooming company in Jupiter, Florida. His mission was to provide a convenient grooming option for pet owners and high quality care
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The most successful social media tactic used by Inc. 500 companies are Message and Bulleting Boards followed closely by Facebook and Twitter. Read More

Disney, Apple, Ritz Carlton, Starbucks all provide a distinct experience when compared with the ‘old way’ of doing things. If you sell commodities (like Starbucks) you can change how your customers purchase or use your products or services to create a distinct customer experience. Read More

First off, its key for small businesses to understand that they are “price takers“, not “price makers”. At the end of the day, the consumers are the final decision makers with regards whether or not a product is worth purchasing at any given price. Businesses must make educated decisions based on a Read More

Continuing on from yesterday, lets take a look at some more suggestions to promote your business and build your brand. Read More

As a small business owner, you are likely familiar with the phrase “the cobbler’s kids have no shoes,” right? Unfortunately, we are so worried about running our businesses that we forget to focus on building our businesses.

As a business owner today, you can’t afford to let your children go shoe Read More

One of the areas which has been much of my focus lately is looking offline to help build my online business. Now this won’t work for every online business. It will really depend on your business type. Not every local markets will qualify for your products and services, but I betcha most will! Read More