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Establishing a budget for your business is important, whether you are in the start-up phase or you are currently running your company. The biggest reason that businesses fail is that they run out of money. This can mean that they do not have enough revenue coming in, but it can also mean that they Read More

How did your business fare in the holiday shopping season? Did you pick up some new customers? Or did you lose customers? The difference between whether you had happy holidays or disappointing ones could boil down to your customer service. And with the New Year well underway, it’s a good time to gi Read More

An interesting mix of reasons here... Some of the points describe things for which some affiliates hate other affiliates (e.g.: black hat SEO tactics, keyword stuffed domains), while others (winning by creating better content, winning on the SEO front by simply being better, etc) actually prove tha Read More

Okay, so the big holiday retail shopping period has just ended, your closet is full of items to return and you’re a’wondering if the folks who bought you that automatic garlic press actually “thought” about the gift before wrapping same, right? Well, Yahoo and the YAdvertising agency just completed Read More

Last week's article focused on some basic considerations for prospective franchisors. In turn, this week's article focuses on considerations for prospective franchisees.

Franchising is unique in its involvement of both courtship and critical evaluation by recruiting franchisors. However, the fra Read More

Bad SEO practices seem to get built into almost every site that goes up on the web. This article presents a 15 point checklist to help you end up with a search engine friendly website. Part 4 of our 12 Post SEO Guide.

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We’ve all known businesses that appear to be doing well, but end up going out of business because they’ve made major mistakes in pricing, cost control or financial management. Here are some of the areas where these problems arise and some suggestions for how to avoid making the same mistakes. Read More

Interview with John Rood, founder of NextStep Test Preparation, about the marketing techniques John uses to compete with 80 year established giant competitors. Read More

A slideshow of Jason Falls’ presentation “Explore The Tools For Creating Meaningful Relationships With Social Media Marketing.”

What I really liked about this talk was that it was presented very practically, from the point of view of someone who has been there. Got a question about how to listen Read More

Is your blog 2 dimensional or 3 dimensional?  Growing your blog is a process of building traffic and content.  But you always want to find ways to add value and make your blog more well rounded. Backlinking and writing posts is just the very basics of blogging.  You [...] Read More