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Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Innovation in marketing is perhaps more important than product innovation. Yet in the business plans I see, the marketing content Read More

Everyone knows that a huge aspect of Apple’s success is their remarkable store strategy, complete with the ‘Genius Bar’. These stores have, from the very beginning, exemplified a new standard for an in-store customer experience. Read More

One of the biggest mysteries in business is how some companies edge out their very-similar competitors. If they have the same product, what differentiates one from the other? Read More

In a down economy, all business owners are looking to tighten their belt a little. However, by replacing skilled staff or cutting services, you punish your customers and, ironically, may actually drive away business, leaving your company even further in the red. Read More

With the improvements in internet access and broadband speed, video production is getting ever more popular in the business world. Read More

For those of us who hate entrepreneurial networking more than Brussels sprouts, here are 3 ways to change your mindset and start loving it. Read More

One of the quickest paths to online marketing success it to create a free offer on your website. Learn the 3 reasons why a free offer will help your business. Read More

A great speech is like a best selling book, powerful plot, strong characters, lots of action. Here is a simple evaluation tool to take your presentation to the next level. Read More

 You know the expression: “You can lead a horse to water, but you can’t make him drink”?  For the record, that applies to clients too, as strange as it may sound. Take a moment and think about all the times you’ve sat down with clients and reviewed your findings with them.  Maybe you presented all… Read More