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How do you start a multi-million dollar business with only lint in your pocket? Learn the secret, and how to use serendipity to create it along the way. Read More

Remember that customer preferences are dynamic. As such, each move should be latched on what the majority clamours. It may sound difficult given the vastness of the Internet market, but this is why methods such as A/B testing exist. Read More

If you’re a business that hopes to cash in on holiday shopping, you can set yourself apart with a message that appeals to your audience’s changing values. And now’s the time to start – because we’ve already started shopping. Here are some tips for developing a new marketing approach that's in sync Read More

Learn how to explore, improve and construct your content and how you can take advantage of professional online writing. Read More

Many companies suffer from poor performance and not hitting KPI targets. When managers then feel under pressure, the natural approach is to push or ‘tell’ their staff to work harder and smarter to achieve more. Read More

Global brands are setting buyer experience expectations not only for their business - but for yours too. Read More

You have to understand that there are 2 groups of people. There are those that will figure it out on there own no matter what. And there are those that will wait and wait until someone does it for them… and then pay them good money for that information!

You can target both! Here's how... Read More

Corporate volunteerism is on the rise, yet companies still face challenges getting employees engaged. Freudenberg-NOK is not one of those companies. Read More

Today’s digital consumer is increasingly “on.” Having the right data can help retailer marketers better reach the hyper-connected consumer for stronger ROI. Our data from our mobile email opens report for first half 2012 shows a number of mobile email retail trends. (If you haven’t seen it yet, get Read More

This could go one of two ways. McDonald's is going all in, and will be displaying their food's calorie counts inside and outside of their franchises. What do you think? Good marketing? Or, ... Read More