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SEO is not something that you sprinkle on top of a finished website to make it search engine friendly. Unfortunately, many people (including designers) think that SEO is something of an afterthought, the icing you put on top of a birthday cake before you light the candles. Wrong. Read More

A great speech is like a best selling book, powerful plot, strong characters, lots of action. Here is a simple evaluation tool to take your presentation to the next level. Read More

One Year On From The Launch Of Google+ - Just Who Is Using It? Beyond The Digital Industry Has Anyone Really Started Using Google+? Read More

For the last few weeks, I have been busy preparing the new social media workshops that I will facilitate in September and October. I love teaching those workshops, as they give me the opportunity to talk about the importance of storytelling in the branding process. The conversations often lead to v Read More

Creating customer personas is a way to get inside the head of your customer, which means more business for you. Here's how to get started. Read More

My perspective on the CEO-mom phenomenon and how American women are still "expected" to have children--even in a leadership role. Oftentimes I have found that motherhood is used as a means to validate success. This double-standard is unnecessary in 2012. Read More

This led me to think about their business model and how smart it is to have a ‘signature’ product, one offer that is extremely appealing and easy to say yes to. One product that you promote more than anything else.

You’ve probably heard that if you give people too many choices they get overwhelm Read More

Whoever crafts the most captivating, credible label, characterization and/or narrative usually wins -- in business, politics and other parts of life. Stand out from the competition by your vividly described point of difference, not by throwing mud at your competitors Read More

When it comes to employee retention, companies must understand the Millennial desire for cause-based work if they want to hold on to their Gen Ys. Read More

Starting and running a business successfully often depends on accessing the right information and tools at the right time and knowing how use it all. Get your business started on the right foot with these resources for guidance, statistics, and other information specific to family-owned businesses. Read More