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Professional confidence comes with practice and a sincere desire to achieve it. Look the part, and become the part. Building your professional confidence takes time because it encompasses a lot of undertakings that, together, make up the result you want. The first way of achieving this is tidying Read More

Does your business exist solely online? Maybe you run an e-commerce website, own an online registration software company or work in online education—whatever you may do, your whole business exists on the Internet. You may or may not have a physical office (maybe all your employees telecommute), but Read More

Everyone has visited a bad website that was poorly designed and difficult to use. However, there are some website design errors that are significantly worse ... Read More

Social Media ROI can be a difficult thing to measure because of the nature of social media as a marketing tool. This post provides simple examples of how this can be done without too much effort. Read More

Summer is winding to a close all too soon, but if you have summer interns on staff at your small business, there’s still time to get the most from them before they head back to school in the fall. As your summer interns end their service, it’s also a good time to review what went right (and wrong) Read More

Small business can improve their performance significantly by applying business intelligence practices with the the right tools. This article presents the five tips to have an invincible business intelligence.
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If you’re looking for a quick and easy Marketing 100 class then look no further than this great infographic created by HubSpot and designed by BlueGlass. Read More

Your years of experience in working with stakeholders from all walks of life should have taught you that influence and manipulation are slippery slopes that if not treaded upon carefully will have you hearing echoes of “run, Forrest, run” throughout the hallways. I can assure you, in this instance, Read More

Every budding entrepreneur wants to know how to start a business on a budget. It practically comes with the territory. Much of the time, people are trying to bootstrap their way into an alternative income stream or at least make a little money on the side. Here are some of my top tips for doing so. Read More

If you’d like to learn a lot of great ideas for seasonal marketing, I’d urge you to visit Scotts online. Scotts, which sells products for lawn and garden care, has created some terrific ways to tie its marketing to the time of year. Read More