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Pop-up shops are a new marketing phenomenon. They have begun to be used throughout Australia, Canada, the United Kingdom and the United States. Read More

Welcome to the eigth post in the series “Write Killer Content“ for your blog. The best way to stay tuned to this series in a more systematic way is to take up the course (free!). The course also includes the free Read More

Do you remember your first day of school? Fun, good times ahead. Now picture if you went to school and they told on the first day you all the things you would have to learn and do throughout your time at school. Pretty scary. This feeling can occur with marketing overwhelm.
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Technology has made it easier than ever for cyber criminals in shifting their efforts to take advantage of small businesses instead of individual victims. Read More

This post analyzes three recent surveys of small- and medium-sized businesses (SMBs) and their use of social media in marketing. By most indications, use of social media by small business is on the rise and will continue to follow that trend throughout 2012. Read More

Every solo small business owner wants money. But the pride and joy that come from building a great solo small business far out weigh the profits. How do you create a great solo small business? Great by Choice, by Jim Collins, gives 3 detailed principles to follow. Read More

Review of the top events in the technology industry that will affect small businesses. Get the details on these developments in tech and how they apply to you and your business. Read More

I have been doing a lot of thinking about my business lately. In fact, I just signed up for a few coaching sessions with my favorite coach to work through some new products and client offerings. Isn’t it wonderful that we can change our minds? We can be whatever we want to be. Read More

When it comes to mobile shopping, the conventional wisdom about who tech early adopters are isn’t so wise after all. If you think the average mobile shopper is a single, young, white techie guy, it’s time to think again. Mobile Shopping Behaviors, a study by The Integer Group and M/A/R/C Research, Read More

Everything your users do or don’t do can be used to personalize and target your messages to them. Their actions provide the opportunity to reach out and deliver the right message at the right time. Event-based emails bridge the gap between these opportunities and better metrics. Read More