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Taking the plunge and starting your own business is one of the most exciting steps an entrepreneur can take. Millions of Americans make their livelihood being their own boss, which can be a very rewarding experience. However there are pitfalls you’ll want to avoid when going this business route. If Read More

I'm a big fan of business and life lessons that come from unexpected sources. Here, I use my experience as a teen in a competitive drum & bugle corps to draw out a simple lesson about commitment, entrepreneurial spirit, and the importance of doing "the work that makes the work possible". Read More

Done correctly, A/B testing has numerous benefits, including better results for your email campaigns and more effective communication with your customers. As our coverage on this topic continues, here are three more things to keep in mind, to keep you from getting testy about A/B testing. Read More

Summer is a great time for small-business owners to take some time and think about how to work smarter. This is when it’s easier than at any other time to be innovative. Here’s are some advantages to the season and how you can capitalize on them. Read More

I’m back on LinkedIn. It took some persuading but, you know, “I skate to where the puck is going to be, not where it has been” and all that. Read More

Search engine optimization may seem like rocket science to some bloggers, but it is not that difficult. Read More

How to extend your Facebook reach for more eyeballs? Have you done enough to maximize your brand visibility on Facebook? Here are 12 Vital Tips (and 'Points to Ponder') you shouldn't miss. Read More

RebelMouse is a visual publishing platform that aggregates a user's Facebook and Twitter streams to create a personal hub page. Meet Paul Berry, its founder, in this exclusive interview. Read More

The official launch date of the Google Penguin update was on April 24, 2012. The update aims to reduce web spam and penalize Black Hat SEO tactics. In the official blog post by Google, they gave examples of sites that contain excessive amounts of unrelated keywords, commonly known as keyword stuffi Read More

13 Ways to Rock Your Biz Into the Spotlight In today’s business world, it is important to stand out —in fact it is the most important thing. Having an excellent product or service are also very vital... Read More