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Is your business involved in homebuilding, home remodeling, interior décor or home accessories or furnishings? If so, you’ll want to know about a survey by Better Homes & Gardens, reported in MarketWatch, that reveals the top seven things consumers want most when buying a new home or remodeling an Read More

Buyers have a new obsession. It is called ‘benefits realization’, or alternatively ‘benefits delivery’. They have lost faith that promises made before the sale will actually materialize and are determined to intervene to ensure that they do. But if buyers are focused on benefits realization, then s Read More

What are the buying barriers in your business? What is keeping prospective clients from saying yes? Check out these three barriers to see if you have any of them in your business. Read More

PR Verdict: “C” for Bo Guagua. The Crimson was always a going to be a bigger pushover than the NYTimes, so it was wise to go there and have his message published as was. But to what end? Read More

So, your small business finally joined "the future" and decided to create a Facebook or Twitter account. That should be good news for you, in terms of brand exposure. However if you don't know how to use this highly influential medium, your social media presence might only hurt your brand in the lo Read More

An inspirational, true-life story of online marketing, revisionism, idiocy and redemption. And saving money.
Maybe you have some old marketing assets that can be quickly and cheaply reused! Read More

It’s not surprising that the size and number of angel investments shrunk considerably in 2008 and 2009 after the economy crashed. But in 2010, and upward trend began, and in 2011, the growth continued, according to the Center for Venture Research at the University of New Hampshire.
Read More

Today, it's hard to keep up with everything going on in information security. However, computer security affects any business with a website, online database, or computer.

For that reason, here are seven information security buzzwords every small business owner should know... Read More

The Manager as Coach enables more effective solutions to many workplace challenges through management training and coaching techniques. Read More

Branding a small business website isn’t necessarily that simple, but there are steps you can follow to get you on the road to creating a successful branding campaign. Read More