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The bottom line? 85% of customers are willing to pay more than the average price for a product for a pleasant customer experience.

So where do you begin?

Here are three basic communication channels to consider to improve customer communication and to provide your customers with a memorable ex Read More

You don’t have to be an SEO expert to understand the basics of SEO. In my opinion, just about every website owner, marketing professional and web developer could stand to take a few SEO training courses that teach “SEO 101.” Knowing basic SEO means you can take your website’s SEO into you own hands Read More

See a Basic Sales Compensation Plan that's adoptable by most small business sales environments. It pays for performance, not for lack of it. Read More

Being a successful business owner means you need to be a good manager. That is, unless you want to forever be a one employee company.

Your ability to manage other people can mean the difference between being a slave to your business (you do everything, always), and having the freedom to use you Read More

StumbleUpon is one of those sites we've had on our radar for quite some time. We covered the company's redesign last year, which re-focused the site on topic features. So when StumbleUpon snuck in a strange change the other day without telling anyone, we were shocked. This update made it impossible Read More

So you’ve got a great job that’s waiting to be filled at your company, and you decide you want to tap into the already measured power of social media recruiting. Read More

My focus for the New Year is to increase my visibility, both online and locally with my businesses. Both arenas have their challenges when it comes to standing out in the crowd. So I am developing plans to not only be noticed, but to be memorable.
Read More

If you do have some sort of a marketing budget, then one of the cheapest and most effective ways to generate leads is solo ad marketing. A solo ad is simply finding someone in your niche or industry who has a large list, and asking them to send out an email to their list. Read More

If you think that the franchising world is right for you, take a look at these 4 facts. That way, you'll know exactly what you can expect. Read More

Your mailing list is a life-line for your business, so you want
to make sure you go with a service you like. Here's a few of their
pros and cons. Read More