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For small to mid-sized businesses that don’t have $10k to drop on PPC every month, there is still some search marketing value to be had from launching a PPC campaign, even if you can only spend a minimal amount. In my experience, organic SEO produces much more long-term results than PPC, but certai Read More

Ever wondered which bloggers, marketers or social media types are gaining followers and influence and which are starting to lose influence? It's an interesting subject because, like most industries these days, it is vital that you stay up to date and on-top of what's happening in the world. Read More

AJ Kumar from Single Grain explains the psychological impact your "bits and bytes" have on your email subscribers. These are don't-miss insights! Read More

Contact centers, like the rest of the telecommunications industry, are going to experience some changes in 2012. As a way to remain competitive to other companies, executives should stay ahead of the pack and learn of the trends before they occur, enabling them to be better-prepared when the time f Read More

When attempting to brand (or rebrand) yourself, you must take advantage of all the resources at your disposal. This means advertising on various mediums, creating a website that’s aesthetically pleasing and navigable, and using social media to your advantage. Social media marketing represents a new Read More

What would a graphical representation of the "social sphere of influence" look like for some of the world's most popular social media and Internet marketing personalities look like? Click on this image to expand it and find out. Read More

Your newsletter subscribers are so valuable. These people have let you into their world by giving you permission to fill their inbox. I respect that relationship and I want to utilize the best tools on the market to deliver the value I have promised. Read More

In 2012 business executives plan to increase their spend on email (60%), social media (55%), search (37%) and mobile (37%). They are also planning on actively integrating email with social media marketing (68%) as well as with mobile (44%). I hope they're also planning on investing into a robust pl Read More

It's a 4-letter word that sends people running for cover, but, the truth is, if you want great SEO content, you're going to have to work at it. Otherwise, your target audience is going to get the wrong impression of you. Read More

Any search engine professional will tell you - to succeed, you need the right tools. Tools to evaluate keywords, tools to gauge your competition, tools to get backlinks. Read More